M&A Analytics: Using Pipeline Reports to Communicate Deal Strategy

Informed decision-making is paramount in corporate dealmaking. The success of deals relies heavily on accurate and timely data that guides strategic choices. This is where M&A analytics come into play, serving as a bridge between the vast streams of data and the crucial decisions that drive business growth. In this article, we delve into how M&A analytics help in communicating deal strategies with real-time data, enabling companies to always be prepared and avoid being caught off guard.

Communicate Vital Pipeline Metrics

It’s not always as simple as knowing what pipeline metrics to track and why, but it’s a good place to start. Consider keeping these pipeline metrics in your reports to better communicate deal strategy:

  1. Reasons targets are put on hold: One of the most significant challenges in corporate development is the uncertainty that often arises when a target company is put on hold. M&A analytics enable deal teams to communicate the reasons behind such decisions, shedding light on potential roadblocks and areas for improvement.
  2. Value of pipeline by deal stage: Understanding the value of the pipeline at various deal stages is essential for resource allocation and prioritization. M&A analytics provide insights into how much potential value is waiting to be unlocked in each stage of the deal process.
  3. Composition of pipeline by driver/deal rationale: Different deals come with varying rationales — from strategic to financial. Analytics help visualize the composition of the pipeline by deal rationale, enabling teams to focus their efforts where they’re most aligned with the company’s objectives.
  4. Time to move target through pipeline: Time is of the essence in corporate development. Analytics tools offer the ability to track the time it takes to move a target through the pipeline stages, identifying bottlenecks and inefficiencies that need attention.
  5. Targets by geographic region: Geographical diversification is a common objective in M&A. Analytics can help teams visualize the distribution of potential targets by region, enabling them to make informed decisions about expanding into new markets.

Communicate Growth Objectives

  1. Progress against objectives and operational KPIs: Successful M&A isn’t just about financial metrics; qualitative indicators like employee retention and customer satisfaction matter too. Analytics allow deal teams to monitor progress against both financial and qualitative objectives.
  2. Pipeline reports and deal stage progression: Pipeline reports are invaluable tools for assessing the health of the deal flow. By tracking target counts at different stages, deal teams can evaluate their productivity and strategize on moving targets through the pipeline more efficiently.

How Pipeline Management Software Powers M&A Analytics

Managing M&A data analytics can be complex, but pipeline management software simplifies the process:

  1. Data translation: Pipeline management software translates raw data into visually appealing formats, making it easier to understand and interpret complex information.
  2. Customization and pre-built reports: Software like Midaxo offers the flexibility to create custom reports or utilize pre-built, best-practice reports tailored to specific business needs.
  3. Centralized source of truth: Analytics and reporting outputs come from a centralized source of truth, eliminating the issues that often arise from outdated or missing metrics. This ensures that decision-makers have accurate and up-to-date information at their fingertips.


In the ever-evolving landscape of corporate development, leveraging analytics in real time is no longer a luxury but a necessity. The ability to communicate deal strategies with this real-time data empowers organizations to be proactive, adaptive and ultimately successful in their M&A endeavors. By understanding and utilizing vital pipeline metrics and growth objectives, businesses can make well-informed decisions that drive growth and enhance shareholder value. With the aid of pipeline management software, M&A analytics become more accessible and actionable, providing a solid foundation for data-driven success. For more information on M&A data best practices, download our Guide to Dashboards & Reports for M&A and Corporate Development.

Dashboards & Reports for M&A and Corporate Development

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