RapidFire Safety & Security doesn’t just protect communities—they are revolutionizing how protection is delivered. With a bold mission to offer cutting-edge fire, life safety, and security solutions at unmatched speed and reliability, the company is executing an aggressive M&A strategy and building a large regional trusted brand.
Each strategic acquisition of high-performing local providers expands RapidFire’s reach, strengthens its expertise, and enhances its ability to respond with lightning speed to customer needs. And behind this strategic growth? A firm rejection of spreadsheet chaos—and a full embrace of purpose-built M&A technology.
Challenge: Scale aggressively through acquisition to expand RapidFire’s revenue and geographic footprint while maintaining uncompromising service quality.
Solution: Deploy Midaxo’s purpose-built M&A platform with centralized deal management, smart workflows, and seamless collaboration.
Results: A streamlined M&A engine positioning RapidFire to exceed aggressive growth objectives and build a dominant company in the life safety and security market.
Leaving the spreadsheet nightmare behind
Having led more than 75 transactions throughout his career, Founder and CEO Mike McLeod understood firsthand the inefficiencies of managing M&A with email and spreadsheets.
“We’d just exited a buy-and-build situation that relied solely on spreadsheets and email for M&A. It was a chaotic nightmare,” Mike recalls. “Files were scattered across individual computers, communications buried in endless email chains, critical history lost in digital limbo. Pulling together diligence materials when we went to sell was a herculean task.”
When launching RapidFire, the founders made a different choice: invest in a platform built for professional M&A from day one to support their goal of making M&A a core competency. Based on all of their research and comparative analysis and on their trusted recommendations from their partners at Concentric Equity Partners, they chose Midaxo—and the impact has been transformational.
RapidFire’s M&A command center
With Midaxo, RapidFire has centralized every aspect of its deal process—pipeline tracking, document management, communications, and more—into one secure platform.
“Midaxo is our M&A command center,” Mike says. “It eliminates the endless ‘Where’s the latest file?’ or ‘Who has that email?’ It streamlines collaboration between our team, sellers, and external partners—legal, insurance, finance—you name it.”
No more version control issues. No more siloed communication. Just one well-organized, secure source of truth.
Process intelligence that accelerates deals
Midaxo embeds over a decade of M&A expertise and best practices directly into RapidFire’s workflow. Features like smart notifications, automated task tracking, and integration templates keep deals moving forward fast.
“We save countless hours with instant alerts when information or updates are added,” Mike explains. “And the task scheduling feature is pure efficiency—every team member receives a personalized daily email with their action items”
Even post-merger integration has become an advantage, not a hurdle. RapidFire’s integration team uses Midaxo’s templates to drive immediate value from each acquisition, and ensure that the oft forgotten post-close integration tasks are tracked and completed.
Winning deals by being the buyer of choice
In today’s hyper-competitive M&A market, professionalism and process matter. With Midaxo, RapidFire has transformed its streamlined, professional deal process into a differentiator.
“We’re positioning RapidFire as the undisputed buyer of choice for potential sellers,” Mike emphasizes. “Our Midaxo platform is a proof point. It’s intuitive for sellers, showcases our professionalism, and demonstrates concretely how we simplify their experience. Seller feedback consistently validates this advantage.”
Co-founder and Board Advisor Colin Harrold agrees: “When competing for the same deal, being the easiest to transact with often wins it. Midaxo helps us stand out.”
Enabling high-impact PE partnerships
RapidFire’s collaboration with Concentric Equity Partners is also enhanced by Midaxo’s transparency and data access—without adding reporting overhead.
“They can track our pipeline, access documents, and conduct their own analysis,” Mike says. “It keeps them involved and informed and provides transparency, but frees us from manual reporting.”
Onboarding new talent faster
When Mark Grudzien recently joined as VP of Business Development, Midaxo helped him hit the ground running.
“I could immediately access full deal histories, files, notes, and next steps—without relying on Mike’s time,” Mark says. “It dramatically accelerated my productivity.”
The bottom line: unstoppable growth velocity
“We have aggressive growth targets for the years ahead,” Mike declares. “Without Midaxo, hitting these targets would be impossible. It can take us 50 opportunities to close one exceptional deal. Collecting and evaluating data to transform 50 prospects into 5 candidates, then conducting deep diligence to close and integrate the optimal business, is intensely time-consuming. You cannot be successful doing M&A at our level without a tool like Midaxo.”
